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Dragalia Lost has highest spend per install of any Nintendo mobile title

first_imgDragalia Lost has highest spend per install of any Nintendo mobile titleIn Japan, player spend per download is four times that of Fire Emblem: HeroesHaydn TaylorSenior Staff WriterWednesday 31st October 2018Share this article Recommend Tweet ShareCompanies in this articleNintendoDragalia Lost, the first original mobile IP from Nintendo, has set a record for the publisher for highest consumer spend per download. Since launching in five countries on September 26 Dragalia Lost has grossed $28 million, according to market intelligence firm Sensor Tower. Looking at just the US and Japan, Nintendo’s two largest markets, the average consumer spend since launch was $18 per install. Consumer spending per download in Japan was four times that of Nintendo’s most successful mobile game, Fire Emblem: Heroes, at an average of $25. In the US, this figure is $8.50.While Fire Emblem: Heroes grossed $48.2 million in its first month in the US and Japan, the average spend per download was just $6. Despite having the lowest-grossing launch of any Nintendo mobile game in the US and Japan, proportionally Dragalia Lost is the second most successful game from the publisher’s catalogue after one month on the market. Related JobsSenior Game Designer – UE4 – AAA United Kingdom Amiqus GamesProgrammer – REMOTE – work with industry veterans! North West Amiqus GamesJunior Video Editor – GLOBAL publisher United Kingdom Amiqus GamesDiscover more jobs in games Japan and the US accounted 84 per cent of the total, grossing $23.5 million from 1.3 million installs. In terms of first-month revenue in the two countries, Dragalia Lost outshone Super Mario Run and Animal Crossing: Pocket Camp by 16 per cent and 81 per cent respectively. Writing for GamesIndustry.biz recently, Rob Fahey argued that Dragalia Lost could be a turning point for Nintendo.Celebrating employer excellence in the video games industry8th July 2021Submit your company Sign up for The Mobile newsletter and get the best of GamesIndustry.biz in your inbox. Enter your email addressMore storiesNintendo appointing Despicable Me studio head to board of directorsAnimation studio behind Mario movie gains influence as Illumination Entertainment CEO Chris Meledandri expected to join board next monthBy Brendan Sinclair 5 days agoNintendo reports record full-year profits as Switch nears 85m units soldAnd, despite forecasting decline, the platform holder expects console to beat Wii’s 101 million lifetime sales this yearBy James Batchelor 6 days agoLatest comments Sign in to contributeEmail addressPasswordSign in Need an account? Register now.last_img read more