Stricker playing hometown favorite

first_imgSHEBOYGAN, Wis. – Whistling Straits doesn’t look like it belongs in Wisconsin. You drive through the front gate, and you think you’ve been transported to the rugged coast off the Forth of Clyde in Scotland or something. All those cornfields just outside the gate, all those pretty little farmhouses with their rustic red barns and silos, they seem so far away. But it sure sounds like Wisconsin around here. You hear that whenever Steve Stricker steps to a tee box. This is his home, his sweet motherland, and he’s the beloved favorite son this week. All the good folks from small towns like Ladysmith, Lodi, Peshtigo and Sturgeon Bay, places so much like where Stricker grew up in Edgerton, and from the larger cities like Milwaukee, Madison and Green Bay, they’re rooting hard for Stricker around here. There’s a lot of love being poured on the Wisconsin boy already this week. When he reached the last hole in his practice round Wednesday, he was showered with howls of delight. Stricker’s an emotional man, he will give you that, and he is sure to be dealing with a lot of feelings when he steps to the first tee box at 1:20 p.m. ET on Thursday. His wife, Nicki, is back on his bag as caddie this week. It all promises to get even more emotional by week’s end, whether that’s in a dreamy finish hoisting a trophy, or a more heavy-hearted finish, missing a cut on Friday. It’s all heightened for Stricker knowing he could be playing his final major championship. Yes, his last major. He said he’s resigned to the possibility. “I probably won’t play another major,” Stricker said Wednesday in the shadow of the Whistling Straits clubhouse. “Well, maybe I’ll try to qualify for the U.S. Open when it’s at Erin Hills [in Wisconsin in 2017]. Hopefully, that will happen, but not too many majors do you get to play in your home state.” PGA Championship: Full-field tee times Stricker, 48, is a 12-time PGA Tour winner who would relish electrifying all these hometown fans with a run at winning his first major. Yes, he has fantasized about winning here. He shared that dream with the Milwaukee Journal Sentinel earlier this week. “Yeah, that would be pretty special,” Stricker said. “It’s run through my mind a few times how cool of a thing that would be. There’s a long ways to go, and I’m going to have to pull some tricks out of my hat to do that, but you never know. That’s why we play this game and sports in general. I feel like I can play well.” Stricker made his best run at winning a major in the PGA Championship. He took a share of the lead into the final round at Sahalee in 1998, ultimately finishing second to Vijay Singh, two shots back. He equaled the lowest round ever shot in a major, opening the PGA Championship at Atlanta Athletic Club with a 63 four years ago. He has finished T-7 in two of the last three PGA Championships. That’s how he got into this week’s event. He qualified off his T-7 finish at Valhalla last year. Giant galleries are expected at Whistling Straits, and that means giant support for Stricker. While home games are usually an advantage in sports, that’s not necessarily the case in golf. There’s typically additional pressure on the hometown guy, who has more distractions to deal with than he does on the road. There are family and friends wanting more of his time. There is more media. There are more strangers wanting more attention, more autographs. GolfChannel.com asked Stricker if a home game is really an advantage in golf. “It can go either way,” Stricker said. “What I’ve experienced in the past, when we’ve played in the Greater Milwaukee Open, you get on a roll, and you can feed off that momentum. If you don’t, you kind of press too hard. David Hearn just went through it in Canada a couple weeks ago, trying to win up there. He said it’s great fun, but it’s tough. It’s the weight of everyone on your shoulders, and you want to play well for everybody else, and there are all the extra demands. Yeah, it can be tough, but it’s also fun.” Stricker regularly plays as a favorite at the John Deere Classic, where he has thrived in the role. He won that event three consecutive years (2009-11). As a Wisconsin guy who went to school at the University of Illinois, he’s a hometown guy on two levels in the Quad Cities event. One of his generation’s best putters, Stricker’s chances this week might just come down to his flat stick. Coming off back surgery last December, Stricker’s semi-retired status translated into even fewer events this year. He has made just eight starts this season, with a T-27 finish at Colonial his best finish. He has slid to No. 138 in the world rankings. His putting hasn’t been good. In fact, it’s never been worse. He’s 164th in strokes gained putting, his worst ranking in his career. It prompted him to take extreme measures this week. He has benched the Odyssey White Hot putter that he has used for almost 15 years for a new Scotty Cameron GoLo. “I’ve been putting horrible,” Stricker said. “I look down, and it’s something different now. See if that helps.” Stricker likes the rest of his game. If he drops a few putts early, he could put a real jolt into Whistling Straits. “I’m hitting it nicely,” Stricker said. “If I can continue to do that and gain a little confidence on the greens, I’ll be fine. It will be interesting to see tomorrow. I’m excited to play. I’m excited to get out there and test it out.” All those Wisconsin fans are excited to help him make that dream finish come true.last_img read more

Firm wins court battle over legal contract tender

first_imgA national firm has successfully forced the Insolvency Service to halt the issuing of a legal contract while it pursues a challenge to tendering.DWF issued proceedings in February against the Insolvency Service over a tendering exercise for three-year contracts worth up to £50m. The Court of Appeal last month agreed to allow an amendment to DWF’s claim.The Insolvency Service, an agency of the Department for Business, Innovation and Skills, planned to award up to six contracts, four in England and Wales and two in Scotland, for the provision of legal services in both jurisdictions.DWF was told in January it had lost out to three incumbent providers and a new provider for England and Wales, Scottish and London firm Shepherd and Wedderburn. It had also lost out on the contract to provide legal services in Scotland.But, following a challenge from DWF, the Court of Appeal last month agreed to allow an amendment to its claim and in turn refused to lift the suspension of Shepherd and Wedderburn’s contract.In the procurement process DWF had been awarded a weighted score of 74%, just one point behind Shepherd and Wedderburn and another bidder for England and Wales.But a detailed breakdown of the scores ‘surprised’ DWF, the court heard – the firm had scored higher in Scotland than in England and Wales, even though its insolvency team had far more knowledge and experience of England and Wales. In contrast, Shepherd and Wedderburn was a firm with much more experience of the Scottish jurisdiction.DWF called this the ‘Scottish anomaly’.DWF issued proceedings against the service claiming that the agency had breached its obligations under the Public Contracts Regulations 2006, EU Directive 2004/18/EC and general EU law principles. DWF argued the service was in breach of its duties to treat economic operators equally and in a non-discriminatory way, and to act in a transparent way.The claim form in February was not accompanied by Particulars of Claim and, when DWF tried to change this, seeking to add extra disclosure, permission to amend its claim was refused by His Honour Judge Raynor in May.The effect of the start of proceedings is that the contracting authority must refrain from entering the contract. That position remained the same after DWF was subsequently granted leave to appeal the decision of Raynor.Sir Robin Jacob (pictured), sitting in the Court of Appeal, said he would allow the appeal in respect of the amendment, refuse to lift the suspension as regards the award of a contract to Shepherd and Wedderburn but lift the suspension as regards the other successful bidders.last_img read more

South Florida Residents Weary of War

first_imgSOUTH FLORIDA – Earlier this week, the United States urged nationals in the Caribbean and elsewhere to be cautious as a result of the “heightened tension in the Middle East” as Washington continued to defend its targeted missile strike that killed senior Iranian general Qassem Soleimani last week.However, Caribbean Americans in South Florida did not need to get this cautionary message from the US government to be cautious at what could be a serious conflict with global repercussions from the increase in military tensions between the US and Iran.BAD TIMINGAlthough many Caribbean Americans have admitted to not knowing who Qassam Soleimani was, or of the atrocities he was involved with in targeting Americans and American interest in the Middle East, most expressed to CNW that they believe killing the Iranian general was “bad timing.”“If this man was such an influential, and beloved leader in Iran. I think much more thought should have been giving by the administration in assassinating him. Killing him was bound to result in drastic action from Iran, in an already tense US-Iran relationship,“ said Bridgette Mosely, international relations post-graduate student at Florida International University.PRAYING PEACE PREVAILOn Wednesday morning, following news of Iran’s retaliatory launch of missiles, on US-occupied bases in Iran, Lesline Auguste, Trinidadian-American registered nurse at Baptist Hospital in West Kendall, told CNW she is weary of “war and the threat of war every” since living in the US over the past 18 years. “I arrived in America to the news of war. It was the day US troops were leaving for Iraq, following the September 11, 2001 attacks in New York. Since then war has haunted my family. My husband and two brothers and a nephew are in the military and has been assigned at different times in Iraq, Afghanistan and other places. Thank God they all came home safe, but I am tired of being haunted by war. I pray that peace will prevail, and this Iran thing doesn’t blow up.”WEARY OF ECONOMIC IMPACTSeveral other Caribbean Americans in the region have expressed concern about the impact an extended military conflict in Iran, and the Middle East in general, could have on their personal pockets, and the American economy.“There is very likely to be an increase in oil prices if there is prolonged conflict in the Middle East,” said Brian Ridley, an economic planner with the City of Miami. “And whenever there is an increase in oil prices, it follows that gas prices and the price of other oil-related products will increase. These price increases will also influence transportation cost, and the price of most consumer goods. No; a war in the Middle East is not good for neither the US nor the global economy.”Underscoring Ridley’s comments, on Monday the American Automobile Association (AAA) issued a statement that there were indications that as tension grew in the Middle East gas prices were rising. It indicated gas prices in Florida rose an average of 7 cents in three days since the tensions heightened with the assignation of Soleimani.Another Caribbean American post-graduate student at FIU, Jason Tapper, said while he doesn’t mourn the assassination of Soleimani as he was the “essence of hatred for America” he is nonetheless weary that the conflict with Iran could escalate into a major war. “The reason for my opinion is that I am not at all convinced in the calibre and experience of the defence and national security team advising President Trump. I am afraid these people maybe not bold enough to give him the best objective advice, or restrain him in making the appropriate military decisions.”last_img read more

Shortage of humanitarian aid for those fleeing Cameroon Anglophone crisis

first_imgHumanitarian Crisis Unfolding in S.Sudan Cameroon dismisses Amnesty report on Anglophone crisis terms it as ‘crude lies’ Cameroonian refugees arrive in NigeriaCameroonians fleeing an increasingly bloody separatist conflict have received little aid as humanitarian agencies struggle to access the area.The United Nations Office for the Coordination of Humanitarian Affairs (OCHA) said that more than 200,000 people fled their homes in the volatile western regions since late last year, in addition to at least 21,000 who have fled into Nigeria.The regions have been gripped by violence since protests by the mainly Francophone country’s Anglophone minority morphed into a secessionist movement last year.“There were no humanitarian agencies in the area before the insurgency, and bad roads, travel restrictions and unpredictable attacks have made it difficult for them to go in,” said Modibo Traore, the head of OCHA in Cameroon.Trarore added that most of the people who have fled clashes are hiding in the woods. Some have bullet wounds but are afraid to venture into urban areas for medical care.“The people living in the forest are asking for more assistance, saying that conditions are very difficult,” Traore told the Thomson Reuters Foundation.“They are sleeping in the open space… In the middle of the rainy season. Many people couldn’t take anything with them.”Cameroonian families seek refuge in Utanga, Obanliku, Nigeria.[Photo courtesy: UNHCR]OCHA released an emergency response plan in May calling for $15 million to provide food, shelter and other necessities to the displaced, but has received no donations so far, he said.Medical charity Medecins Sans Frontieres began to set up mobile clinics this month in the southwest region. Cameroonian authorities could not immediately be reached for comment. The government published its own humanitarian assistance plan last month, and it was not clear whether aid delivery had begun.“Because media access… is very limited, we don’t have a full grasp of the kind of suffering that people are actually going through,” said Elizabeth Mpimbaza, a spokeswoman for the U.N. refugee agency in Nigeria.Analysts fear violence could increase ahead of an October election in which President Paul Biya is aiming to extend his 36-year rule. Related Cameroon military court jails Anglophone activistslast_img read more

National Health ‘needs private doctors’

first_img23 March 2012 South Africa’s new National Health Insurance will not encroach on the country’s private health care system, Health Minister Aaron Motsoaledi said on Thursday. Motsoaledi was speaking at the launch of the National Health Insurance (NHI) pilot project in Pretoria. The NHI will be the first medical insurance in the country to cover all South African citizens, including those on private medical aids. The minister said the pilot phase would explore affordability issues, as well as ways of accessing private health resources for public sector use. This would include doctors who run private practices. “We want to make a deal with private doctors to spend at least four hours at a local clinic. They will be paid by the government during the pilot phase.” Motsoaledi said private doctors would form part of the NHI’s primary health care teams, which include school specialists and school-based services. Ten districts across the country will take part in the pilot project.Sapalast_img read more

Are you an “Out There” Person?

first_imgA Web Developer’s New Best Friend is the AI Wai… Top Reasons to Go With Managed WordPress Hosting richard macmanus Tags:#Real World#web Why Tech Companies Need Simpler Terms of Servic…center_img Adam Carstens from the Attention Company emailedtoday to tell me about some new research they’ve justpublished. It’s a report entitled “Out There” and surveys the attitudes ofpeople who participate in online communities. Here is the report as a PDF.I’d notheard of them before, but the Attention Company is made up of smart people – andthey’ve written some good books about the Internet in the recent past.The main findings of the report were that people who are “Out There” aremore likely to:Value fame as an “asset”Willing to share certain types of sensitive information on the webBelieve it is appropriate to criticize their organizations on the webBelieve that “organizations need to be more transparent to succeed”Believe “there’s no harm in openly discussing the work I do inside myorganization with others”The report concludes that “Out There” people are potential saviors of companies,because they are the people who are going to help companies succeed. “Out There” peopleare characterized as:Fast followersMore flexibleOpen communicatorsAspire to greatnessLooking for new, innovative ideasIn short – your future leadersThe above is from page 14 of the report and is followed by this warning to companieswho employ “Out There” people: “Any attempt to control it ham-handedly will only lead toexcessive blowback.” Which I thought was a cool way to put it 🙂 Blowback btw means ‘unintended consequences’.Note that in the report there are no details about how the research was gathered. Iasked Adam about this and he told me it was an Internet-based survey of 1,500white-collar professionals in the United States, between the ages 20-65. He said it was arandom weighted sample, conducted in July of 2006.In summary, I would guess that most people who read this blog would characterizethemselves as “out there”. While it’s not a particularly scientific term, my feeling isthat these kind of open and innovative thinkers are indeed the driving force in the whitecollar workforce.Finally, in his email Adam was kind enough to label me as “way out there” (see,flattery will get you everywhere on Read/WriteWeb!).UPDATE:Steve Borsch reminded me of his report on a similar topic: Rise of the Participation Culture. It’s an excellent high level look at current Web trends, so check it out if you’re into this type of research. 8 Best WordPress Hosting Solutions on the Market Related Posts last_img read more

MTV Election Coverage is a Coup for Citizen Journalism

first_imgjosh catone 1 Why Tech Companies Need Simpler Terms of Servic… Tags:#politics#web As part of MTV’s coverage of the 2008 presidential elections in the US, the media network assembled a “street team” of 51 amateur journalists — one in each state and the District of Columbia — to file blog reports, photos, videos, and audio podcasts about election issues during the course of the campaign season. The videos are being syndicated to MTV’s mobile web site, social network, and to the Associate Press Online Video Network. Members of the street team have been outfitted with laptops, video phones, and other popular tools of the citizen journalist via funding from a $700,000 grant from the John L. and James S. Knight Foundation’s Knight News Challenge.For Super Tuesday (February 5), in which 23 states in the US hold primary elections, Caroline McCarthy reports that MTV will be leaning heavily on their citizen journalism street team. Members of the team in the 23 voting states will be filing live video field reports via Nokia N95 handsets. As McCarthy notes, this is the first time MTV has done live mobile-to-web video reporting.The N95, as readers of this blog will recall, is also being used by Reuters as part of a “Mobile Journalism Toolkit,” which some Reuters field reporters are testing to help them file stories from the field and use the cell phone’s camera to take photos and videos of news events. This is all part of a growing trend toward legitimizing citizen journalism and the embrace by mainstream media of amateur journalism’s tools and techniques.“‘Citizen journalism’ is beginning to embrace a wide range of public engagement with the media,” said Timo Koskinen, project manager with Nokia Research Center when the mobile toolkit was announced, “from groups of contributors organized around subject or geographic areas to the casual participation of observers who are lucky – or unlucky – enough to be at the scene of a newsworthy event.”Yesterday we wrote about Twitter’s growing influence in the reporting of news and its use by mainstream news reporters as an information distribution tool. It is interesting that while MTV is building technology to instantly stream live mobile video reports from amateur reporters in 23 states, they’re apparently not planning to use Twitter. Those reporters will have cell phones, afterall, making them more than capable of Twittering.MTV has actually used Twitter before. About 4 months ago during the Video Music Awards, MTV set up a handful of Twitter accounts to stream live updates from the awards show floor. Though it featured mostly inane updates from artists and hosts, like Lil’ Wayne saying, “Yo we just left the awards It was crazzzzy,” it at least shows that MTV is open to trying out new tools to push information to users. Though their Twitter experiment at the VMAs resulted in sub-par content (in my opinion), it was a modest success, attracting almost 1500 followers on their main account.Twitter or not, though, MTV’s emphasis on streaming mobile video next Tuesday, and their continued use of amateur journalists during the 2008 election cycle is part of a growing trend that is pushing citizen journalism into the mainstream and increasing its impact on how we report and consume news. Top Reasons to Go With Managed WordPress Hostingcenter_img A Web Developer’s New Best Friend is the AI Wai… Related Posts 8 Best WordPress Hosting Solutions on the Marketlast_img read more

3 Things Wrong With Quora’s Potentially Awesome New iPhone App

first_imgTags:#Product Reviews#web Related Posts Uber-hyped question and answer site Quora has finally released its long-awaited iPhone app today and it’s ok. I wish it was better but I’ll probably use it more than the website. As expected, location is a big part of it, though I wish location was more granular and involved automated categorization. That’s not really the biggest let-down though. There are a number of other issues with it. TechCrunch’s MG Siegler says he’s been testing the app for days, yet he didn’t offer any critique of it in his write-up. So I thought I’d focus on three things I’ve noticed this morning that I wish were better.This should be an iPad app, not an iPhone app. Quora is all about in-depth discussion. As Siegler says, “You visit the site just to see what’s going on, 30 minutes later you’re still there.” That’s true – and who wants to spend 30 minutes navigating around inside lengthy posts and comments on a phone? I don’t – I want this Quora app on my iPad. Unfortunately, that’s not supported at launch. It really needs a “mark as read” function. I almost never complain about info overload, but when you’re following a lot of different topics – you get a lot of notifications on your home page. If my brain has to see and skip a question about “why shrimp turns grey when you cook it” one more time, I’m going to scream. Especially on a mobile interface – there needs to be an easy and well executed mark as read function. Personally, I’d like everything I scroll past on the app’s home page to be marked as read, with a “view all” button at the top of the page if I want to see all the day’s notifications again.Navigation is funky. Click on a message in your Quora inbox and you land at the bottom of the page and have to scroll up to read the message. Reading comments on posts takes like 3 clicks to get into browser mode. I’ve got a notification of new content in the Nearby tab and I can neither figure out what the new content is nor make the notification go away.I love Quora, I love what the site is trying to do and I want to love its mobile app. I can’t yet, though. Why Tech Companies Need Simpler Terms of Servic… A Web Developer’s New Best Friend is the AI Wai…center_img Top Reasons to Go With Managed WordPress Hosting 8 Best WordPress Hosting Solutions on the Market marshall kirkpatricklast_img read more

The Value Of Storyboarding For Product Design

first_img HubSpot persona template (Large preview) Xtensio persona template (Credit to Xtensio) (Large preview)Or use a persona creation tool like this one from HubSpot.After personas have been created, the next step is to discover how these personas would come in contact with the problem you’re solving for, your product as a solution, and how the product would ultimately benefit their lives. A great way to step into your personas’ shoes is to create journey maps.Journey MappingCustomer journey mapping helps you to visualize your customer’s experience from the customer’s point of view, across all the different touchpoints they have with your brand as they seek to achieve a specific goal or goals.— Tandem Seven ExpertsNow that Erin has identified SoLoMoFoo’s key user and buyer personas it’s time for her to discover how these personas may come across her product, how they would use it, and what potential obstacles they may face throughout the process. A great way to do this is to create journey maps in the form of storyboards. Creating these journey mapping storyboards forces the product designer to walk in the user or buyers shoes and experience their product in a step-by-step manner. The Value Of Storyboarding For Product Design The Value Of Storyboarding For Product Design Joshua Bumcrot 2018-11-06T14:15:20+01:00 2018-11-07T10:45:16+00:00When you think of the word “storyboarding,” you probably think about film, media, and video creation. Historically, this is what storyboards have been used for, but who says we can’t use them for product development as well?Storyboards are an effective communication and product development tool for digital marketers, content creators, user experience specialists, and product managers. In this article, I’ll teach you why storyboarding is valuable to the product development process, as well as why it can reduce interdepartmental miscommunications as well as overhead costs.Below is a comic of a clear and common situation experienced by most companies. Words can only go so far as to effective explanations and miscommunications are are a common occurrence in the product development world. As you read the article, keep this image in mind and notice examples where storyboarding or visual communication may be able to prevent misunderstandings. The ‘Tree Swing’ communication problem (Large preview)Web forms are such an important part of the web, but we design them poorly all the time. The brand-new “Form Design Patterns” book is our new practical guide for people who design, prototype and build all sorts of forms for digital services, products and websites. The eBook is free for Smashing Members. Check the table of contents ↬I’m going to set a scene that almost all tech companies experience on a regular basis:Marketer Mary has an idea for a new product. Mary thinks this product will be a huge winner and goes to tech to have them build it.Developer Diane hears Mary’s idea and tells her she will start working on it. As Diane continues to build out functionality, she realizes that the product will actually be much more efficient if she combines some of the parts and cuts out others. Diane finishes building the product and sends it over to Creative Chris.Chris meets with Mary to discuss the product’s UI, where Mary explains her ideas. Chris gets to work. He starts to incorporate Mary’s ideas but quickly realizes that he has a much better and more interesting UI concept in mind, and eventually completes the product that way.Once the project is complete, Mary is upset. The product has neither the functionality she asked for, nor does the UI allow the user to navigate the product properly.All three departments go back to the drawing board to redo the product, and a significant amount of time and money has been wasted.This common situation is not one person’s fault. Mary should have explained to Diane and Chris her clear end goal of the product and let them create it with the goal in mind. Diane should have understood that Mary was asking for specific functionalities for a reason and even though her product may have been more efficient, it’s useless if it doesn’t accomplish the desired end goal. Chris should have understood that even though Mary’s UI concept may not have been the most aesthetically pleasing, she had that UI for a reason. They should have worked together to create a concept that works for everyone.There are a few ideas out there on how to attack common product development miscommunication problems, however, many have found the most successful solution is to create storyboards throughout the product development process.A storyboard is a collection of cells, either in a linear progression or mapped out from a central idea that tells a story. Each cell can contain an image, a title, and a description that provides specific information to the reader about certain aspects of the story. Storyboards are meant to be simple representations of a larger concept, and force both its creators and readers to break down large complex topics into simple step by step subsections.The Journey Of Entrepreneur ErinThe fictional, but based on real events journey of an entrepreneur using storyboards to help her and her team design, build, and iterate a her product.Erin left her job at the big company she worked for and decided to pursue her dreams and start her own company. She already had an idea — SoLoMoFoo. SoLoMoFoo is an application to alert employees when free food is available in common areas — like conference rooms, shared office kitchens, or private offices. At her old job, she had noticed far too often that free food goes to waste due to lack of awareness and employees become disgruntled after hearing about free food that they had just missed. She decided that this problem needed a solution and that she was going to build it! First, she needed to figure out who exactly her target users would be.A useful way to discover potential target users is to create personas. Erin decided she was going to map out a few of her target users and buyers and record some of their unique characteristics.Creating PersonasCreating personas can help you step out of yourself. It can help you to recognize that different people have different needs and expectations, and it can also help you to identify with the user you’re designing for.— Rikke Dam, Co-Founder of Interaction Design Foundation User-experience storyboard with detailed descriptions (Large preview)Finally, Erin has identified her target users and buyers, journey mapped their process, and built a streamlined UX — but the product development process is never over.Storyboarding For Product Iterations And ImprovementsYour people know your products better than anyone else so as long as you ask the right questions and use appealing storyboards, you can solicit reactions from them and start a discussion on whatever it is you need to find out.— Andre Bourque, EntrepreneurErin has now identified who she thinks will use and buy her SoLoMoFoo, how they will come across the product and engage with it, and how the platform user flow will be designed.As product developers are aware, a product is never fully complete. As technology changes, users adapt and so must your product. It’s important to constantly be referring back to your customer journey maps and user personas to make sure they are still accurate to your product. As you learn more about your users and user-case scenarios, your product should adapt accordingly.When looking into product iterations, most product development teams have a tough time isolating the scope and deciding on which aspect of the current product they want to change. Storyboards can help product designers break their product into individual segments, which then allows them to specifically work on one aspect of a product without involving others.Here are a few questions you may want to use as a guide:Do you have a homepage conversion rate issue and want to modernize UI?Are users not responding to your call-to-actions? Maybe your UX is too complicated? Or maybe people just aren’t purchasing your product, so are you really solving your perceived problem?Having a storyboard of your product allows you to clearly see which parts of your product are responsible for which users’ actions. As a result, you can focus your iteration process on one aspect of your product instead of the product as a whole allowing for faster improvements and a cleaner process.How To BeginNow that you have the knowledge on how to start using storyboards in your product development process, it’s time to get started.Here are some quick steps to help you make the first step:Identify the problem your product is solving for;Identify 1-3 user personas and 1-3 buyer personas (if different);Create journey maps for your personas;Design UX flows around your target audiences’ needs;Iterate, repeat, and improve!In conclusion, you now have tools to start incorporating storyboarding into your product development process. From the beginning in identifying your target users all the way to the end in building a UX and iterating your product for improvements.Using storyboarding through the product design process will help prevent simple miscommunications and allow both you and your team to have a clear concept of what your product will accomplish and look like. Start storyboarding out your new product idea today! Personas for SoLoMoFoo (Large preview)Erin knows that SoLoMoFoo will solve a problem that exists (the lack of awareness about free available food) — but who does this problem exist for? Who will be using her product? Before Erin starts to create storyboards she first has to build her personas. Generally, companies will have to focus on two different types of personas — user personas and buyer personas.1. User PersonasThese are fictional depictions of quintessential users fitting a certain criteria. Most products will try to limit the number of two or a maximum of three key user personas, and then focus the majority of marketing efforts on attracting these users. In SoLoMoFoo’s case, there are two key user personas that Erin has identified:Baking BenBen is often bringing free food into the workplace to share with coworkers. He feels a little weird about emailing the entire office every time he brings in cupcakes so he would love an app that alerts his coworkers for him.Hangry HankHank is constantly missing free food and is upset because of it. He feels less productive when he’s hungry and would be very interested in an app that alerts him anytime food is available.2. Buyer PersonasOften times the intended user of your product is not the same as the intended buyer. In SoLoMoFoo’s business model, an entire company will purchase the SoLoMoFoo app and have their employees download it. This way everyone in the office will both be able to send alerts when they have free food, and receive alerts when they’re looking for food. Erin has decided that the most likely purchaser of SoLoMoFoo will be the HR department.HR HaileyHailey is the HR manager and has purchasing power. She is constantly looking for ways to improve employees’ morale and engagement. She is incentivized by her superiors to inspire energy and teamwork amongst the employees and has a budget to spend on applications or tools that will help her do this.Creating these personas will help you step inside the shoes of both your users, and your buyers (if they are different). It helps you take a step back from your product and see it through the eyes of the people you are designing for.To start creating the personas you need, there are several online resources you can use. For example, you can use a persona worksheet template like one of these: (yk, ra, il)From our sponsors: The Value Of Storyboarding For Product Design HomeWeb DesignThe Value Of Storyboarding For Product Design Customer journey map for SoLoMoFoo (Large preview)A journey map storyboard can generally be broken down in six key components:Problem ExperiencedYou have decided to create your product for a reason. You believe that your target users are experiencing a problem that they want solved. What is the problem that your product solves for?Solution SearchAfter your persona has experienced the problem, you believe they will go searching for a solution. What methods will they use to search? These can be potential marketing channels to consider for your go-to-market strategy.Product DiscoveryDuring their search, your personas will come across your product and decide to start using it. How will they know this is the product for them? How will they get started? What barriers to entry might they face?Product ExperiencedThe persona will now use the product and experience the intended objective. How do they use it? Can they use it immediately or are there other steps they need to take?Problem AlleviatedAfter the intended product objective is attained the users problem is alleviated. Is this the same problem you were attempting to solve for at the beginning of your storyboard? What other potential problems might stem from your solution?Beneficial OutcomeNow that persona’s problem is alleviate, why is their life better? What benefit did solving their problem bring to them and how will this improve their situation?Need an example? Take a look at the illustration below: Customer journey map template (Large preview)In the case of Entrepreneur Erin, she has to consider how the lack of access to free food would affect HR Hailey, how she would research possible solutions, how she would come across SoLoMoFoo, how the SoLoMoFoo platform would be implemented at her place of work, and the potential benefits and timeline for those benefits that the SoLoMoFoo program would bring. User-experience storyboard (Large preview)Entrepreneur Erin has successfully identified who she believes her target users and buyers are and how they will come in contact and use her product. Now it’s time for her to design the SoLoMoFoo user experience.A useful way to step back and view your product from a user’s point of view is to create UX concepts through storyboarding. Creating storyboards, cell-by-cell, forces you to walk through every step of your UX process as a user. You can easily create multiple storyboards and try out different UX approaches to find the most efficient concept.Erin wants to design SoLoMoFoo as a simple app so she reviews the personas and journey maps with her development and marketing team so they are clear on the product vision and together they start designing a user experience.Creating these visual, tangible storyboards points out potential flaws in your UX — maybe you are forcing your users to take a long leap in one step and is not intuitive. Or, perhaps you have a few steps in your UX that could be combined into one thus eliminating superfluous actions.According to UX Specialist, Luca Morovian:“The UX storyboard can help visually predict and explore the user experience with a product. It visualizes how people would interact with a service or app. A UX storyboard can also help understand users current motivations and experiences connected to a certain problem.”The power and value of storyboarding for UX comes in the creation process, letting you experience your product as a user, which allows you to best optimize for effective design and an improved conversion rate. Posted on 7th November 2018Web Design FacebookshareTwittertweetGoogle+share Buyer journey map for SoLoMoFoo (Large preview)Creating journey maps in the form of storyboards is a useful way to humanize your buyers. It’s essential to remember that your users are not just numbers, but real people. Having a human character and their personal journey map story associated with each persona serves as a constant reminder that your users are people, and their needs are constantly changing.These journey maps are not only a great external product development tool, but also a great way to minimize internal miscommunications.By developing user personas and a customer journey map storyboard, everyone is able to visualize the steps a persona would take when engaging with your product. Creating journey maps and presenting them to coworkers allows team members to view your vision in a realistic and tangible way. Once every department understands your journey maps, you can all reach consensus on what the final product will be, and the development process can continue with everyone on the same page.Storyboarding For UX DesignStoryboarding in UX is a tool which can help you visually predict and explore a user’s experience with a product.— Nick Babich, Editor-in-chief of UX Planet The Value Of Storyboarding For Product DesignYou are here: Related postsInclusive Components: Book Reviews And Accessibility Resources13th December 2019Should Your Portfolio Site Be A PWA?12th December 2019Building A CSS Layout: Live Stream With Rachel Andrew10th December 2019Struggling To Get A Handle On Traffic Surges10th December 2019How To Design Profitable Sales Funnels On Mobile6th December 2019How To Build A Real-Time Multiplayer Virtual Reality Game (Part 2)5th December 2019last_img read more

Sabarimala to open for annual festival today

first_imgThiruvananthapuram: The Sabarimala temple will open for the annual temple festival for 10 days, starting from March 11.A release issued by the Travancore Devaswom Board (TDB), which administers the shrine, said that head priest Kandararu Rajeevaru would preside over the temple opening ceremony. The festival will end on March 21. The temple will also get a new gold-plated door for the sanctum sanctorum when the hill shrine opens for the festival tomorrow. The existing door, which developed tiny cracks, would be replaced with the new one. The holy door, made of quality teak wood, has been plated with at least four kilograms of gold after engraving and embossing it with copper. A group of Sabarimala devotees, led by one Unni Namboothiri, met the expenses of the new door as an offering to the presiding deity, TDB president A Padmakumar had said. “The new door is designed in such a way that the gold platings can be removed if the door suffers any damage in course of time,” the TDB chief had said. The Lord Ayyappa Temple had recently witnessed frenzied protests by devotees opposing the implementation of the landmark September 28 Supreme Court verdict permitting women of all age groups into the temple.last_img read more